Marketing Privacy Policy and Cookie Policy
HB PRODUCTS A/S - MARKETING PRIVACY POLICY
Version: 1.0
Draft date: 3 August 2026
This Privacy Policy explains which types of personal data HB Products A/S collects, the purposes for which the data is collected, how the data is processed and protected, and the rights available to the individuals concerned.
This policy applies to HB Products A/S (also referred to as "HB Products", "we", "us" and "our").
HB Products A/S is the data controller and is responsible for the processing of your personal data.
OWNER AND CONTACT INFORMATION
HB Products A/S
Bøgekildevej 21
DK-8361 Hasselager
Denmark
VAT/CVR number: DK-26693934
Telephone: +45 87 47 62 00
Email: info@hbproducts.dk
CONTENTS
1. Types of personal data and how we use your personal data
2. Retention of your personal data
3. Where we store and process your personal data
4. Our disclosure of your personal data to third parties
5. Your rights
6. Miscellaneous
1. TYPES OF PERSONAL DATA AND HOW WE USE YOUR PERSONAL DATA
When you engage with HB Products through our websites, online shop, email, telephone, social media, events or other business channels, we may collect and process personal data about you.
HB Products is committed to protecting and respecting your privacy. We use personal data to administer customer and business relationships, respond to enquiries, provide requested products and services, fulfil agreements and, where permitted, communicate relevant information and marketing.
We process personal data for consent-based marketing only when you have given the relevant consent, for example to receive newsletters, invitations to events, information about products, surveys, competitions or similar communications. The specific scope of the processing will be described when consent is requested.
Personal data means any information relating to an identified or identifiable individual. When you use our website or services, we may collect personal data when you browse content, submit a product enquiry, sign up for a newsletter, participate in a survey, register as a user or customer, contact us, request support or make a purchase.
Depending on how you interact with us, we may collect technical information such as a unique identifier, IP address, browser and device information, operating system, approximate geographic location, referring page, pages viewed, clicks and other interaction data. Where you provide information directly, we may also process your name, company, job title, telephone number, email address, postal address, delivery information and payment information.
Purchases
Types of personal data
- Contact details such as your name, email address, company name, billing address, delivery address, telephone number, IP address, language and, where relevant, approximate geographic location.
- Order and purchase information such as product name, quantity, stock-keeping unit, serial number, purchase date and dealer information.
- Payment information, such as card or equivalent payment details, which is processed through a third-party payment provider.
Why and how we use your personal data
- To process purchase orders and complete transactions, deliver purchased products, handle returns and contact you about an order.
- To provide technical assistance, product information and support relating to purchased products and applicable warranty periods.
- Processing is necessary to enter into or perform a contract with you or with the company you represent. Some processing may also be necessary to comply with legal obligations, including accounting and tax requirements.
Improvement of services and products
Types of personal data
- Information generated through use of our website, including IP address, online identifiers, interaction and tracking data and, in some cases, approximate geographic location.
- Information you provide when receiving customer service or technical support or participating in customer-satisfaction surveys.
- Information concerning the use, installation or performance of HB Products products, where relevant and lawfully collected.
Why and how we use your personal data
- To analyse data, primarily on an aggregated level, to understand customer preferences, expectations and trends and to improve our products, services, website and overall customer experience.
- To perform analytics and statistics concerning the type, date and frequency of product use so that we can improve product quality and develop new products.
- To contact you and invite you to participate in a customer-satisfaction survey.
- Processing is based on our legitimate interests in improving our business, products, services and customer experience, balanced against your interests and rights.
Customer service, technical support and updates
Types of personal data
- Information about your case, enquiry, request, complaint or support matter.
- Contact details, product type and serial number, warranty information, place of purchase and other information reasonably required to handle your request.
Why and how we use your personal data
- As part of our communication and interaction with you, we collect and process information you provide through email, telephone, newsletters, contact forms and social media.
- We use the information to answer questions, manage complaints and warranty matters, provide technical support and deliver requested services.
- We may contact you by email, telephone or another appropriate method if there is a problem with an order, delivery, product or support matter.
- Processing is necessary to fulfil contractual obligations or is based on our legitimate interests in providing customer service and support.
Marketing and use of HubSpot
Types of personal data
- Contact and business information you provide when purchasing products, requesting information, submitting a form, registering for an event, downloading material, subscribing to a newsletter or otherwise contacting us.
- Information about products, content, links, emails and offers with which you interact.
- Marketing preferences, newsletter subscription status, consent records, language, company, job title, country, business interests and similar segmentation information.
- Technical and behavioural data collected through cookies, pixels, tags, email tracking and similar technologies, where you have given the required consent.
- Information you provide through surveys, questionnaires, events or other marketing activities.
Why and how we use your personal data
- To send relevant product information, newsletters, invitations, surveys, event information, offers and similar business-to-business marketing communications.
- To personalise and improve our communications by analysing and predicting interests, preferences and behaviour based on information received directly from you, generated through your interaction with us or lawfully received from third parties.
- To measure the effectiveness of our campaigns, emails, website content, forms, downloads and other marketing activities.
- To manage subscriptions and enable you to update your preferences or unsubscribe.
HubSpot as our marketing platform
HB Products uses HubSpot as its customer relationship management, marketing automation and marketing communication platform. HubSpot helps us manage contact records, website forms, newsletter subscriptions, consent and preference records, event and campaign activities, email distribution, segmentation, lead management and reporting on engagement with our website and marketing communications.
Personal data stored or processed in HubSpot may include your name, business contact details, company, job title, country, language, marketing preferences, consent history, form submissions, enquiries, event registrations, email delivery and interaction data, website activity connected to your contact record and information about products or topics in which you have shown an interest.
Where required, HubSpot tracking and the association of website activity with a contact record take place only after the relevant cookie or marketing consent has been obtained. You can withdraw your marketing consent at any time by using the unsubscribe or preference-management link in our emails or by contacting HB Products.
HubSpot processes personal data on behalf of HB Products in accordance with our agreement with HubSpot. Depending on the services and infrastructure used, personal data may be processed outside the European Economic Area. Where this occurs, HB Products ensures that an applicable transfer mechanism and appropriate safeguards are in place.
For more information about cookies and similar technologies, please see the HB Products Cookie and Privacy Policy at:
https://www.hbproducts.dk/en/about/cookie-privacy-policy
If you have an account with Google or a social-media service such as LinkedIn or YouTube, you may receive HB Products promotions in your feed or on those services, subject to your settings, the relevant platform's rules and the consents required by law.
Marketing based on consent is processed on the basis of that consent. Certain business-to-business communications may, where permitted by applicable law, be based on our legitimate interests in marketing our products and maintaining business relationships.
Submitting forms on our website or other platforms
When you submit a form, we may share the information you provide with the authorized HB Products dealer or distributor serving your country or region. The purpose of this disclosure is to enable the local dealer or distributor to process your inquiry and contact you regarding the products or services you have requested information about.
Customer experience
Types of personal data
- Information provided in surveys, questionnaires and feedback forms, including contact details, product or warranty information, place of purchase, feedback on interactions with HB Products, experience with our products and services and relevant location information.
Why and how we use your personal data
- To collect and analyse feedback about HB Products products and services, including through invitations to surveys, questionnaires or feedback activities administered by us or by a service provider such as NPS.today.
- Processing is based on your consent where consent is requested, or on our legitimate interests in evaluating and improving our customer experience where permitted by law.
Cookies
Types of personal data
- IP address, online identifiers, email interaction data, cookie data, device and browser information and tracking or protocol data.
Why and how we use your personal data
- To remember preferences, understand how our website and communications are used, measure performance and customise our marketing activities.
- If you provide personal data in order to receive brochures, product information or other material, we may store the information in HubSpot for customer-service and marketing purposes in accordance with the legal basis that applies to the interaction.
- If you view or download material, we may record the interaction, where permitted, to provide relevant follow-up information, improve the usefulness of our website and understand which content is of interest.
For details about the cookies and similar technologies we use and their purposes, please see:
https://www.hbproducts.dk/en/about/cookie-privacy-policy
Supplier relationships, other business contacts and events
Types of personal data
- Business contact information, including name, job title, email address, postal address, company and telephone number.
- Information concerning the business relationship, agreement, communication, event participation or other professional interaction.
Why and how we use your personal data
- To establish, administer and maintain HB Products' relationship with you or the company or organisation you represent.
- To fulfil agreements with you or the company you represent, or to pursue our legitimate interests in managing supplier, partner and other business relationships.
- To provide relevant information about news, events, products and collaborations. Where required, this processing is based on your consent.
2. RETENTION OF YOUR PERSONAL DATA
We retain personal data only for as long as necessary for the purposes for which it was collected, including to fulfil contractual and legal obligations, establish or defend legal claims and maintain appropriate business records.
The applicable retention period depends on the purpose and category of information. If the same information is required for more than one purpose, it may be retained until the longest applicable period has expired.
Where you have consented to marketing, we may process information such as your name, company, job title, address, telephone number, email address, marketing preferences, product interests and relevant interaction history. You may withdraw your consent at any time by contacting us or using the unsubscribe or preference-management link in our marketing emails.
Relevant personal data will be deleted or anonymised after the periods below unless it may lawfully be retained for another purpose.
Purchases
Personal data relating to a purchase and product warranty is generally retained for one year after expiry of the applicable warranty, unless a longer period is required by law or is necessary for another lawful purpose, such as accounting, handling claims, providing requested services or maintaining consent-based marketing preferences.
Customer service and technical support
Personal data relating to customer service and technical support is generally retained for five years from the date of the relevant purchase or the closure of the support matter, as appropriate.
Personal data relating to feedback on products and services is generally retained for two years from completion of the relevant survey, questionnaire or feedback activity.
Information relating to claims and complaints is generally retained for five years after the matter occurred or was closed, unless a longer period is necessary to establish, exercise or defend a legal claim.
Marketing and HubSpot
Personal data used for direct marketing, newsletters and related activities is retained in HubSpot for as long as you remain subscribed or otherwise have a valid marketing relationship with HB Products.
When you unsubscribe or withdraw consent, we stop using your personal data for the relevant marketing purpose. We may retain limited information for up to two years, or for another period permitted by applicable law, to document the consent previously given and to ensure that your opt-out preference is respected.
Information that is no longer required for active marketing is deleted, anonymised or restricted in accordance with our retention procedures, subject to any other lawful purpose for which the information must be retained.
Cookies
Cookies are generally retained for no longer than one year, unless a shorter duration is stated in the website's cookie declaration or a longer period is permitted for a strictly necessary purpose. Session cookies expire when the relevant browser session ends.
Supplier relationships and other business contacts
We retain personal data for as long as the relevant partnership, supplier relationship or other business relationship continues and afterwards for as long as there is a legitimate or legal purpose for retaining it. Marketing information is retained for as long as the relevant consent or other lawful basis remains valid.
3. WHERE WE STORE AND PROCESS YOUR PERSONAL DATA
As a general principle, personal data is stored and processed within the European Economic Area (EEA). However, personal data may be transferred to or accessed from countries outside the EEA by service providers, including providers of cloud, analytics, communication, support and marketing services such as HubSpot.
Where personal data is transferred to a country outside the EEA that has not been recognised by the European Commission as providing an adequate level of protection, HB Products uses an applicable transfer mechanism and appropriate safeguards. These may include the European Commission's standard contractual clauses and supplementary technical and organisational measures.
4. OUR DISCLOSURE OF YOUR PERSONAL DATA TO THIRD PARTIES
We may disclose information about use of our website, advertisements, geographic location, clicks, product interests and related interaction data to third parties where this is necessary for the relevant service and permitted by your consent or another applicable legal basis. Information about cookie providers is available in our Cookie and Privacy Policy:
https://www.hbproducts.dk/en/about/cookie-privacy-policy
We use third-party service providers to store and process personal data on our behalf. These providers may process personal data only in accordance with our instructions, the agreed purpose and applicable data-protection requirements.
Our service providers may include providers of:
- Customer relationship management and marketing automation, including HubSpot.
- Website hosting, cloud infrastructure, data storage, IT support, security, validation and fraud prevention.
- Email distribution, website forms, events, surveys, analytics, advertising and social-media services.
- Billing, accounting, payment processing, sales administration and legal services.
- Shipping, order fulfilment, product service and customer or technical support.
HubSpot processes customer, prospect, form, subscription, consent, campaign and engagement information on behalf of HB Products for the marketing and customer-relationship purposes described in this policy.
We may also disclose personal data where required by law, regulation, court order or a competent authority, or where necessary to establish, exercise or defend legal claims.
We do not permit service providers to use personal data for purposes unrelated to the service they provide to HB Products. We enter into appropriate agreements with processors and assess relevant safeguards, including safeguards for international data transfers.
When you submit a form on our website or other platforms, we may share the information you provide with the authorized HB Products dealer or distributor serving your country or region. The purpose of this disclosure is to enable the local dealer or distributor to process your inquiry and contact you regarding the products or services you have requested information about.
5. YOUR RIGHTS
Subject to the conditions and restrictions in applicable data-protection law, you may have the right to:
- Request access to the personal data we process about you.
- Request correction of inaccurate or incomplete personal data.
- Request deletion of your personal data.
- Request restriction of processing.
- Object to processing based on legitimate interests and object at any time to processing for direct marketing.
- Receive personal data you have provided in a structured, commonly used and machine-readable format and, where applicable, have it transmitted to another controller.
- Withdraw consent at any time where processing is based on consent. Withdrawal does not affect the lawfulness of processing carried out before the consent was withdrawn.
- Lodge a complaint with the Danish Data Protection Agency or another competent supervisory authority.
The availability of a particular right depends on the circumstances and legal basis of the processing. Requests are assessed individually in accordance with applicable law.
Questions and requests concerning personal data or the exercise of your rights should be sent to:
HB Products A/S
Email: info@hbproducts.dk
Telephone: +45 87 47 62 00
6. MISCELLANEOUS
Data security
HB Products is committed to protecting personal data. We use appropriate organisational, technical and administrative measures designed to protect personal data against unauthorised or unlawful processing and against accidental loss, destruction, alteration or disclosure. Measures include access controls, secure transmission, system and availability controls, data separation where appropriate and procedures for managing security incidents.
Changes to this Privacy Policy
HB Products may amend or update this Privacy Policy to reflect changes in our products, services, systems, service providers or processing activities, as well as changes in applicable legislation, regulatory guidance or business practices.
The current version and date of the latest update will be stated at the beginning of the policy. We recommend reviewing the policy periodically.
Sale of personal data
HB Products does not and will not sell your personal data.
Specific Cookie Policy
HB PRODUCTS A/S - COOKIE POLICY
Version: 1.0
Draft date: 3 August 2026
HB Products A/S uses cookies and similar technologies to provide users with the best possible service and to improve the experience of our website. This includes ensuring website functionality, generating usage statistics, remembering preferences and, where consent has been provided, improving and measuring our marketing, including advertising on social media.
Our Data Protection Notice explains how we process personal data collected through cookies and other interactions with HB Products:
https://www.hbproducts.dk/en/about/data-protection-notice
This Cookie Policy applies to www.hbproducts.dk and related web pages hosted on the same domain, hereafter referred to as the "website".
OWNER AND CONTACT INFORMATION
This Cookie Policy is provided by:
HB Products A/S ("HB Products", "we", "us" and "our")
Bøgekildevej 21
DK-8361 Hasselager
Denmark
VAT/CVR number: DK-26693934
Telephone: +45 87 47 62 00
Email: info@hbproducts.dk
If you have questions about this Cookie Policy or our use of cookies, please contact us at info@hbproducts.dk.
WHAT IS A COOKIE?
Our website uses cookies. A cookie is a small data or text file stored on your computer, tablet, smartphone or other device when you visit a website. Cookies allow a website to recognise a device and may store information about settings, preferences and use of the website.
Most websites use cookies. Some cookies are required to provide essential website functions. If you delete or block cookies, advertisements may become less relevant and certain website features or content may not function correctly.
A cookie cannot spread computer viruses or other harmful programs or code.
Some cookies are stored only while your browser is open. These are known as session cookies. Other cookies remain on your device for a defined period and are known as persistent cookies. When you return to a website, a persistent cookie may be renewed, depending on its configuration.
Cookies set by parties other than the website owner are known as third-party cookies. These may support functions such as analytics, embedded content, forms, social-media features and advertising.
OUR USE OF COOKIES AND TRACKING TECHNOLOGIES
We and our service providers use server logs, cookies, tags, software development kits, tracking pixels and similar technologies. In this policy, these technologies are collectively referred to as "cookies" where appropriate.
We use these technologies to operate and secure the website, understand how it is used, remember browsing preferences and, where you have consented, provide and measure more relevant content and marketing.
The technologies we may use include:
- Web server logs: Files in which activity on the website is recorded.
- Software development kits: Sets of tools or code embedded in applications or software to enable functions and, where relevant, allow service providers to collect information about user interaction.
- Cookies: Small text files placed on a computer or mobile device. Cookies may enable us to recognise a device, store preferences and settings, understand which pages have been visited, improve the user experience, measure content and advertising, perform analytics and support security and administrative functions.
- Tracking pixels: Small electronic tags, sometimes called web beacons or clear GIFs, which may be embedded in websites, online advertisements or emails. They can collect information such as advertisement impressions, clicks and email opens, measure the effectiveness of content and campaigns and interact with cookies stored on a device.
As we adopt additional technologies, we may collect information through other methods in accordance with this Cookie Policy and applicable law.
COOKIE CATEGORIES
Strictly necessary cookies
These cookies are required for essential functions such as navigation, security, load balancing and storing your cookie preferences. They are used without consent where permitted because the website cannot function correctly without them.
Functional cookies
Functional cookies remember choices that change how the website appears or operates, such as language, region or other preferences.
Statistical cookies
Statistical or analytics cookies help us understand how visitors interact with the website. They may collect and report information about traffic, page views, navigation paths, clicks, product enquiries and website performance.
Marketing cookies
Marketing cookies may be used to understand interests, measure campaigns and support advertising and other content that is relevant to users. These cookies may allow HB Products and selected third parties to recognise a device across websites and services.
ONLINE ANALYTICS AND ADVERTISING
Except for cookies that are strictly necessary for the operation of the website, we use cookies and similar technologies only after obtaining consent where consent is required.
Analytics
We may use third-party analytics services to collect and analyse usage information through cookies and similar technologies. We use this information to conduct analysis, auditing, research and reporting, assist with fraud prevention, improve website functionality and understand how users interact with our content.
If you receive an email from HB Products, we may use analytics tools such as tracking pixels to record whether an email is delivered or opened and whether links or banners are clicked. This allows us to measure and improve our communications and marketing campaigns, subject to the required consent and applicable law.
HubSpot as our marketing platform
HB Products uses HubSpot as its customer relationship management, marketing automation and marketing communication platform.
HubSpot supports website forms, newsletter subscriptions, consent and preference records, email distribution, campaign management, segmentation, lead management and reporting on interaction with our website and marketing communications.
Where you have provided the required consent, HubSpot cookies, tracking pixels and similar technologies may record information about website visits, form submissions, content downloads, email delivery, email opens and clicks. This information may be associated with a contact record in HubSpot so that HB Products can provide relevant follow-up, understand which products or subjects may be of interest and measure the effectiveness of our marketing.
Information processed through HubSpot may include your name, business contact details, company, job title, country, language, consent and subscription status, form submissions, enquiries, event registrations and interactions with HB Products' website, emails and marketing content.
HubSpot processes personal data on behalf of HB Products in accordance with our agreement with HubSpot. Depending on the relevant infrastructure and service, personal data may be processed outside the European Economic Area. Where this occurs, HB Products ensures that an applicable transfer mechanism and appropriate safeguards are in place.
You can withdraw your marketing consent at any time by using the unsubscribe or preference-management link in our emails, changing your cookie settings or contacting HB Products at info@hbproducts.dk.
ONLINE ADVERTISING AND SOCIAL MEDIA
We may use integrated third-party advertising technologies that support delivery and measurement of relevant content and advertising. Advertising may be based on factors such as the page being viewed, searches, demographic information, user-generated content and other information lawfully collected from or about the user.
HB Products uses social-media and video platforms, including LinkedIn and YouTube, to communicate with customers and potential customers and to support marketing activities.
HB Products on LinkedIn:
https://www.linkedin.com/company/hb-products-a-s
HB Products on YouTube:
https://www.youtube.com/channel/UC2uP8p4ALRyeMRQJuQUIibw
If you follow, like or otherwise interact with HB Products through a social-media platform, we may process information such as your name, job title, company, email address and information about product interests where this appears from the interaction.
HB Products and a social-media provider may be joint controllers for certain processing because both parties determine purposes and means relating to the use of the relevant platform. More information is available from the providers:
LinkedIn Joint Controller Addendum:
https://legal.linkedin.com/pages-joint-controller-addendum
Google/YouTube Privacy Policy:
https://policies.google.com/privacy
WEBSITE USAGE
In connection with the general operation of our website, we use cookies to improve its appearance, functionality and user experience and to compile statistics. The information collected through cookies may include IP address, browser type, device type and version, operating system, consent status and user behaviour, including page views, product enquiries and clicks.
We collect information through optional cookies only after you have given the required consent. You may change or withdraw your consent at any time through the cookie-settings control available on the website.
Our website may contain integrated content or plugins from social-media and video platforms. If you have given the relevant consent or activate the embedded content, the provider may collect information about your visit. HB Products may have joint-controller responsibilities with the relevant platform for certain processing.
CONTACT FORMS
The website allows you to contact HB Products through online forms. Depending on the form, we may process information such as your name, company, country, telephone number, email address, product interests and the content of your enquiry.
We use the information to respond to your request, provide requested information or services and maintain an appropriate record of our communication. Where the processing is based on consent, the legal basis is Article 6(1)(a) of the General Data Protection Regulation. Depending on the nature of the enquiry, processing may also be necessary to take steps at your request before entering into a contract, perform a contract or pursue our legitimate interests in responding to business enquiries.
Information submitted through contact forms is reviewed and deleted on an ongoing basis and no later than five years after the last relevant contact, unless a longer retention period is required by law or is necessary for another lawful purpose.
Form submissions, contact details and related interactions may be stored in HubSpot, our CRM and marketing platform. Information is used for marketing only where HB Products has a valid legal basis, including the required consent where applicable.
COOKIE CONSENT AND YOUR CHOICES
Except for strictly necessary cookies, HB Products places cookies only after receiving consent where consent is required. Acceptance of optional cookies is voluntary. Some website features, embedded content or personalised functions may not be available if you reject optional cookies.
Through the website's cookie banner, you may accept all optional cookies, reject them or select individual categories. You may change or withdraw your consent at any time through the cookie-settings control available on the website.
You can also contact HB Products at info@hbproducts.dk if you have questions about withdrawing consent. Withdrawal does not affect the lawfulness of cookie use or related processing carried out before consent was withdrawn.
Your cookie consent applies to:
https://www.hbproducts.dk
COOKIE EXPIRATION
The period for which a cookie remains on your device depends on its purpose and configuration. Session cookies expire when the browser session ends. Persistent cookies are retained for the period stated in the website's cookie declaration.
Cookies are generally not retained for longer than 12 months. The expiry period may be calculated from the most recent visit to the website, meaning that a cookie may be renewed when you return. When a cookie expires, it is automatically deleted unless it has been renewed.
For more information about your rights and the retention of personal data, please see our Data Protection Notice:
https://www.hbproducts.dk/en/about/data-protection-notice
WITHDRAWAL, DELETION AND SUPPRESSION
If you withdraw cookie or marketing consent, HB Products will stop the relevant consent-based processing.
Where applicable, optional cookies will be blocked or removed through the website's consent-management mechanism. You may also delete cookies directly through your browser settings.
For marketing data, HB Products will update or suppress the relevant permissions and records in HubSpot, our CRM and marketing platform, and in other relevant systems. This ensures that you no longer receive communications based on the withdrawn consent.
Withdrawal of marketing consent does not necessarily require deletion of every record relating to you. HB Products may retain limited information where necessary to document the consent previously given, respect your opt-out preference, fulfil contractual or legal obligations or establish, exercise or defend legal claims.
CHANGES TO THIS COOKIE POLICY
HB Products may update this Cookie Policy to reflect changes in our website, cookie use, marketing setup, service providers or applicable legal requirements.
The current version and date of the latest update will be stated at the beginning of the policy.
